February 05, 2017


All photos taken with iPhone 6 for my Instagram.

Between manically figuring out what needs to be done before the website launches and surviving the winter blues, I started realizing that taking a break is always good, though it doesn’t always seem so when the pressure is on. Don't feel guilty that there are still things to get done (there will always be something). 

If you are having a stressful day - week - month take a break. If you are lucky, you can go on a vacation or a weekend getaway; most of us only have a day or literally a chance for a 15 minute break. For those who can't just take a vacation, I recommend you put aside time for yourself if possible everyday, or at least once a week to relax. Reading, listening to something you are interested in, writing down thoughts and feelings in a journal are easy ways to keep stress levels down. Above all breathing and being conscious of your breath. A good candle and aroma therapy helps to relax as well. All of these small habits will make you feel refreshed and ready to take on another day and week. This way, hopefully you won't grow exhausted, overwhelmed or overworked. I do all the above and I am working on my breath awareness. What are your tricks to deal with being busy or stressed?  

January 29, 2017


WEARING: Club Monaco Turtleneck, Acne Sweatshirt, H&M Pants, Margiela Cuffs & DIY Clutch.

No black, but nonethless a solid monochromatic & neutral look for winter. Carefully curated to keep it simple and comfortable, you can easily swap the heels for sneakers. This past weekend I had a POP UP,  I want to thank everyone who stopped by to shop, and those who just came out to show support. The life of an independent designer or business isn't glamorous, it is actually hard work and full of sleepless nights worrying, or excited about what you are doing.

I've been talking in the past couple of months about my new collection and the new website, I do hope that after months of building up the hype, when M-A finally does go live, you will like it as much as I do. We're launching later in February, yikes! I will be sure to announce it here, and on intagram as well. Be sure to follow me there too, my handle is @melissa.araujo for live news, insta stories and more.

Photos by Mc'Kenneth

January 22, 2017


WEARING: THPSHOP Knit, Coach Sweater, APC Half Moon Bag, Dior Sunglasses & Spanx Faux Leather Leggings.

Whenever I talk about starting afresh, going back to basics, I always end up in black jeans, tees, leather jackets, and sneakers or black boots. Some may find it boring, not me. I’ve come to realize you should always dress for yourself and do whatever makes you feel confident.
Now and then you can mix things up, choose something that will pop against your all black outfit; this is where shades of different colours or textures come in to play. Here I am experimenting with new silhouettes, mixing colours, textures & layering to survive the cold weather. Thanks to this chunky knit by THPShop I can stay warm & stylish at the same time.
Photos by Jeff Nicholls

January 08, 2017


WEARING: Zara Sweater, C/MEO Skirt, Aska booties, Quay Australia Sunnies & Prada Saffiano Leather Bag.

I've started 2017 in a positive manner, I used this past week to break some old habits; my goal is to allow growth and to be a better version of myself. Needless to say, this wasn't easy but I am committed to breaking these habits, one at a time. I stand by the mantra "mind over matter", using willpower to do things you may not think you're capable of.

Here is a rare occasion of me braving the cold without a jacket, to show this double dose of femininity & texture. In fashion whether you're you are a maximalist or a minimalist, my tip to you is to build your outfit around one striking element. An accessory, a colour, a cut or material - you can have more than one element but keep in mind that "less is more" and more is actually more.

My striking element here is colour. I wanted to start the year with bright whites, white is the epitome of Summer but it works in Winter too. The entire outfit is feminine which is a divergence from my usual - surprising but nice. My 2017 is all about breaking habits and trying new things. I hope you all had a fantastic first week of the new year!

Photos by Jeff Nicholls

January 02, 2017


2016, was a year full of: ups, downs and surprises. I made a roundup of all my favourite outfits this past year and hopefully you like them too. In 2016, I invested only in pieces that are timeless, clean, and still make a statement. I mostly shop from independent designers & boutiques; seriously, I think I did a hell of a good job supporting others like myself.

I know I didn't blog or instagram as much as I normally do, I was working on a new collection that will come out soon! I had to refocus some of my energy, and I will do my best to blog more often, have different & interesting content other than just outfits. Nothing like challenging oneself to be and do better.

I hope you all had a great time during the holiday season and that you are ready for 2017. Wishing you all a Happy New Year and let's keep the energy high throughout the year! xx

November 11, 2016


WEARING: Mango Coat, Acne Pants, Adidas Sneakers, Galisfly Rings & MalibuCali Alfie Bag.

It doesn’t take a fashion expert to master the art of mixing and matching. Once you learn a few simple tricks of the trade, you’ll be pairing patterns like any blogger in no time. It’s easier than it looks. Once you have these easy tips down, don't be afraid to mix and match patterns. Some of the best combinations happen when you least expect.

1. Use the Law of Attraction:

Graphic prints always play well together. Stripes need not be worn exclusively in one direction. So forget everything you've been told and get creative. In my case I worn vertical stripes with a graphic print on my sweater. The simpler and more graphic the prints, the easir they are to mix, the same print in different sizes will pair well together regardless of colour scheme.

2. Break Up The Look With Solids:

You can go for matching the palette and not the pattern.  You can layer in some solid-colored clothes and accessories to make the mitch and match seem less loud. If the colours look good together, more often than not the patterns will too. Here I paired black, navy and off white together to keep my outfit somewhat subdue but still playing with the stripes and geometric print.

3. Have fun:

If print on print and colours are your gem, go for it, have fun. Mix stripes, flower and geometric prints, because the best thing in life is breaking rules. Do you! Let me know in the comments how you mix and match stripes and prints, I would love to hear it.

Photo by Carmin Edwards

November 03, 2016


WEARING: Isabel Marant Jacket, Melissa Araujo LS Top, Diesel Jeans (DIY Holes), Aska Troy Bootie, Celine Sunglasses and Fendi 2jour Bag

While in Paris I visited some showrooms and saw the new SS17 collections up close. The brands that impressed me the most were Beth Richards Swimwear (from Canada), Azede Jean Pierre (from the US) and Filles a Papa (from Belgium) because of their beautiful craftsmanship and originality. I highly recommend that you check their work and designs over Instagram. I want to give a shout out to the designers from each brand who just happen to be cool and empowered females.

As my friend Natasha and I were walking over the famous Alexander III Pont, we decided to take a few photos before going to our next showroom appointment. I was feeling bad ass while wearing this cool Isabel Marant jacket, paired with my fav ripped jeans and Celine glasses. Let's just say sometimes an outfit can make your day and give you extra confidence! This one certainly did that for me.

Photo by Natasha Ndlovu