March 23, 2015

BASICS LAUNCH

WEARING: Melissa Araujo BASICS Tops, JBrand Jeans, American Apparel Leather Skirt, Alexander Wang Kori Boots and Polysemy Jewellery.

This week we are starting things with a Bang! Blog and the City has invited me to be a guest blogger for them for the upcoming weeks. Notice my layout is a little different now, I am so stoked to be part of BATC alongside these talented people. I am so EXCITED to share what I have been working on as a fashion designer and creative director. Our new campaign is ready!! Head here to see all of the photos from the BASICS collection. The concept behind the designs was: 7 tops for everyday life, that you can wear both day and night; keeping in mind comfort and sustainability.

I was inspired by the words of Ad Reinhardt, an artist of the Abstract Expressionist generation: "The more stuff in it, the busier the work of art, the worse it is. More is less. Less is more. The eye is a menace to clear sight."  These words helped me decide on how to shoot the campaign, and present the collection; I hope you love it as much as I do. The website and shop are now updated! Feel free to share these images on your social media and with friends. I would love to hear your feedback, let me know what you think and have a great week xx.

Photography by Carmin Edwards & Art Direction by Melissa Araujo.

March 16, 2015

CAMEL

WEARING: H&M Coat, Splendid Cashmere Sweater, J-Brand Jeans, Alexander Wang Kori Boots, Celine Trip Bag, THP Shop Rings.

The key to wearing a monochromatic outfit is to keep the look minimal and uncluttered. You don't need many accessories; a good leather bag, killer shoes and a well fitted coat is all that is required. If you don't want to do the same colour head to toe, no problem you can keep half of the look in the same solid colour. In my case, I went with camel for the coat and sweater - a great option to the usual black and white. Here I layered textures (wool from the coat and cashmere from the sweater) then added the black bottoms with my JBrand jeans, Celine bag and Wang shoes.

I have had a hard week, learning some though lessons, and am rolling with the punches. I keep on intending to be patient and to visualize the bigger picture, it's a struggle. I want to give a shout out to my amazing friends for their support some days it is just good to have that extra positivity around you. On real exciting news next Monday I will be sharing the pictures from the new BASICS line here - Stay Tuned!!

Photography by Carmin Edwards.

March 09, 2015

FRESH

WEARING: Topshop Coat, Zara Knit, H&M Pants, Adidas Gazelle, Le Trop Bag Rachael Ruddick, THP Rings and Wylden Rings.

I have slowly added white and off-white to my wardrobe, from crop tops to denim; but I had not yet committed to a coat. I was afraid of all the possibilities, of what could happen to a white coat on my outings. I have finally done it and it is FRESH, I've worn it once already here. I will probably have to make a few extra trips to the dry cleaner than usual but why not? This was an aesthetic decision not a practical one, sometimes it's ok to choose beauty over practicality, or even better - find a balance between the two.

I am really excited to say that by next week or so I will be launching the new BASICS line on my website: Melissa Araujo! Think comfort and luxury (all made from bamboo jersey) for your everyday life. I really can't wait to share the photos with you all! I am proud of the work Carmin Edwards and I did together yet again. I always have these weird ideas and she is always up for the challenge, we definitely empower, support and test each others' abilities.

Photography by Carmin Edwards.


March 02, 2015

STRIPES ON STRIPES

WEARING: Mango Coat, Zara Turtleneck, Harmony Paris Skirt, Calvin Klein Clutch, Alexander Wang Kori Boots, Ray-Ban Sunnies, THP SHOP Cuffs & Galisfly Rings.

You all know how much I love my black outfits. At times it can be hard to try something different, but if you can do it and stay within your aesthetic, why not? I have been wearing navy much more than I had anticipated. The weather this past Saturday was gorgeous, sunny and warmer than usual, I ventured out in my Harmony Paris skirt and showed some skin. It happened to work perfectly with my Mango pinstripe coat. I am sure if you have all seen the buzz around instagram and the "trend reports" about pinstripes, I love them for my own reasons. First of all it has a touch of masculinity that I love, secondly it is classic, and also structured with clean lines. At first I thought it would be a challenge to add it into my wardrobe - I was wrong. Now I find that it goes with almost everything. 

Photography by Carmin Edwards.


February 23, 2015

BASICS

WEARING: No Brand Bomber, Topshop Crop Top Sweater, Jaggar The Label T-shirt, J Brand Jeans (DIY), Vanessa Mooney Bracelet, American Apparel Clutch.

I read the book "How To Be Parisian Wherever You Are", it is a very easy read. Normally this genre is not my type of book (I am more into classics), but my friend Aina mentioned that a lot of what the authors wrote, reminded her of me. I was intrigued and decided to give it a go. She was right, many topics were very similar to my life choices and personality in general. I never knew my behaviour was so "Parisian". It is a book of common sense, highlighting natural beauty, cultural knowledge, empowerment for women, and touches on our fragility with good humour, in an easy tone. I recommend it. Here I am with no make up, natural hair, black clothes with minimal accessories and my sunglasses. Slight variations of this style make up for my everyday wear, with self-assurance and a touch of fragility to face a new challenge everyday.
PS. My favourite look from the Oscars was from Cate Blanchett. A sophisticated minimal gown from Margiela by John Galliano, paired with a Tiffany statement necklace, if you missed it check it here.

Photography by Carmin Edwards.

February 16, 2015

BACK IN BLACK

WEARING: Carin Wester Coat, American Apparel Fisherman Sweater, No Brand Handkerchief, J Brand Jeans, Adidas Gazelle Sneakers, THP Shop Rings & Ray-Ban Sunnies.

It is no secret that my favourite type of outfit is a head-to-toe black combo. I often hear comments such as "Oh you wear black because it's easy" or "Black is boring"... I have to disagree with both statements, after years of wearing all black clothes, I have come to realize that it takes as much skill to put a great black outfit together as any colourful one. It is not boring if you feel your best in it, and if you can add your own personal touch to it, all the better. I am always drawn to black, I have no interest in playing with colours; I would rather think about mixing textures, layering and accessorizing a black ensemble. Do you think all black is boring & easy?
PS. I am obsessed with my new Adidas Gazelle sneakers, so comfortable and they elevate any outfit.

Photography by Carmin Edwards.


February 09, 2015

WINTER ATTIRE

WEARING: Mango Coat, Adidas Top, Get Plenty Jeans, Tibi Mules,  Malibu Bag, Polysemy Jewellery & American Apparel Socks.

The winter has been hard, lots of rain, which makes it hard to blog. Any time there is sunshine it is time to shoot, walk around and hang with friends. This weekend was a busy one, we had my boyfriend's sister visiting and it was such a good time: catching up, drinking, and arguing over our favourite tv shows and movies. I am looking forward to this coming week, I am shooting a top collection, with the amazing Carmin Edwards. I can't wait to get it done and share the results with all of you. Fashion week is coming up, and as usual I wish I could be there but I am not. I will however watch it and keep updated with all the shows, thank God for the internet. Who is going and who are you excited to see?