August 03, 2015

SUSTAINABLE FASHION

WEARING: Melissa Araujo Basic Top (Coming Soon), Cmeo Skirt, Malibu Cali Sandals, Dior Sunnies & Galisfly Jewellery (New Collection).

I am proud to say my label continues evolving towards greener practices and products. My focus isn't strictly organic materials, I have an approach that takes into account the entire cycle of a piece of clothing, from its carbon footprint to the place where it is made. Eco friendly materials are the building blocks of a good garment, but it is also important to create positive designs in every part of the process. For me this means emphasizing in timeless design, utilizing small-scale and local production.

Why choose bamboo? Bamboo fabric is to cotton what cashmere is to wool as well as other extra qualities. I choose to work mostly with Bamboo because it is an incredibly soft, luxuriously comfortable and smooth fabric. It is a highly sustainable plant, it is good for our environment because it does not require pesticides or fertilizers. Further bamboo is 100% biodegradable. Also it has extra qualities that can't go unnoticed but a lot of people are unaware.

It is breathable and it has thermo control, it feels great to wear in every season. Keeping you cool in the Summer and warm in the Winter. It absorbs moisture away from your skin keeping you dry and comfortable when you are active or when the weather gets hot and humid. For sensitive and allergy prone skin bamboo is perfect because of the smooth and round structures of its fibres. Also it naturally protects your skin from UV rays.

For all these reasons bamboo fabric is an excellent choice as a raw material, and I will continue to use  it in my collections while experimenting with other fabrics. Our clothes shouldn't be disposable, more people need to be conscious and try to shop with longevity and slow fashion in mind.

Photography by Mackenzie Walker



July 27, 2015

LAYERING TIPS

WEARING: Melissa Araujo Slit Dress (PRE ODER Now- Coming Soon), Splendid Leggings, Nike Free Run, Gap Bucket Bag & Club Monaco Sunnies.

If you get creative with your layering you can have a lot of options with the same pieces in your closet. Layering is not just exclusive for cold seasons, you can layer during Summer as well.

1. A good starting point will be an all black outfit (surprise, surprise)
2. Start with simple pieces. In this case I layered our MA Slit Dress on top of a basic legging. This Slit dress is probably the most comfortable thing in my wardrobe right now. Every girl needs a mid black dress and we got you covered.
3. Always add strong accessories, I choose the Nike Free Run for a sporty vibe and to make my all black ensemble pop.
4. If you need you can throw either a blazer, a bomber or a leather jacket to this outfit and it would still work.

This type of outfits are easy to put together, comfortable and functional. It is perfect for those busy days when you don't have time, but still want to look good (which feels like most days for me). Let me know how you like to layer.

Photo by Mackenzie Walker

July 13, 2015

BUSY DAYS UNIFORM

WEARING: Cyeoms Crops Top, JBrand Jeans, Converse All Star, Breda Watch and Quay Australia Sunnies.

When you are busy getting things done, going from place to place, what do you wear? Something that will work for all of the occasions. My version of a busy day uniform usually consists of all black palette, ripped skinny jeans, sneakers and a comfortable but cool top. I can't get enough of the Cyeoms Crop Top, it is now added to my wardrobe section of staple pieces. It gives you the opportunity to show skin, but not too much skin - just the right amount. I gotta say I love these images that Mackenzie took; they are moody, creative, edgy and guess what he didn't use photoshop. What do you guys think?

Photography by Mackenzie Walker

July 06, 2015

BLACK & WHITE COMBO

WEARING: DIY Skirt, Nike Free 5.0 Trainers, Ray Ban Sunnies, Gap Bucket Bag and THP Shop Rings.

I am back wearing my usual duo - black and white. It is pretty clear I am a sucker for basics and minimal clothes, I also like my hair and accessories to be understated. I had meetings to attend in different parts of the city and to be practical I added some sporty vibes with my Nike Free 5.0 trainers. I always feel my best in sneakers.

I could have easily paired this boxy high neck top with skinny jeans but I wanted to try my latest DIY. I bought this pencil skirt one size up and then cut asymmetrical lines on the sides to make it a little more interesting than the usual classic cut. I have to say I love the result; it is still sophisticated but with an edge, as the top was boxy and conservative I thought the slits of the skirt balanced the look.

Photo by Mackenzie Walker

June 28, 2015

BUCKLE UP


WEARING: Oak and Fort Duster, DIY Crop Top, Cmeo Collective Shorts, Zara Sandals and H&M Bag.

Buckle up Summer has arrived! This past week was beautiful outside, just how I like it +30 C; and all the good stuff that comes with that... Beaching, pool parties, patio drinking, and plainly hanging out outside without being cold. Summer is my favourite season and no I don't believe that you need to stop wearing black when it gets warm outside. I have this duster for a few years now, I got it for a job interview and continue to wear it, here for a casual get together for drinks while catching up with my girlfriends.

Photo by Carmin Edwards

June 21, 2015

CASUAL WEAR

WEARING: Melissa Araujo Iris Slit Top, Zara Denim, Malibu Cali Sandals, Breda Watch and 8 Other Reasons Rings.

What do you wear, when you are on the run, busy trying to get things done? This is my go to outfit for those running errands type of days. This Zara ripped jeans is my latest addition to my closet and I like to wear them when I am busy getting things done or lounging (because they are super comfortable). Wear your ripped jeans with a boyfriend shirt, denim on denim or go casual like I did with a black little top, this one is from our latest collection BASICS. I also loved how Joyce from MY DUBIO styled our MA Iris top HERE, she is killing it.  I have to say I am obsessed with all slit design clothes, what about you? Side, front, or back slit? I am in for all.

Photo by Mackenzie Walker

June 15, 2015

MINIMAL REVOLUTION

WEARING: Zara LS Crop Top, Cmeo Collective Skirt, Andi Malibu Cali Slides & 8 Other Reasons Rings.

Giving continuation to last week's Lighten Up post, I opted for another monotone off-white outfit. The conclusion is that a singular tone look is my favourite way to dress in any season. My everyday style consists of simple looks that focus on quality, shape, fabric, and minimal accessories. I believe this combination creates striking looks and gives any girl a certain individuality in the most under stated way. We have seen minimal and clean looks rising to the trend radar, great brands pushing geometric, angular shapes together; making the minimal design even more interesting through fabric and textures. If you are in to this type of style make sure to check our site Melissa Araujo (we have you covered) also check brands like Cmeo Collective, Calvin Klein, J.W.Anderson, Celine, The Row and Camilla & Marc (and so many more). Let me know what your favourite minimal labels are, I would love to learn a few more to add to my wishing list!

Photography by Mackenzie Walker