December 15, 2014

ALL BLACK

WEARING: Mesh Bomber (similar Alexander Wang here), American Apparel Crop Top, JBrand Jeans, Rachael Ruddick Le Trop Bag, Vintage Boots, Vanessa Mooney Bangle & 8 Other Reasons Rings.

Who here gets as excited as me about Christmas? It is one of my favourite times of the year, the gestures of gratitude and giving are intensified. You can feel it in the air, and I am extra excited because I am leaving to Mexico, later this week! I feel it is a well deserved break from all the work I have been doing this past year. I am looking forward to the sunshine, the ocean and the food (I love Mexican cuisine). I have a hard time relaxing, I am always doing or thinking of something; but I will try my best to just enjoy the moment and my surroundings. I even shot two extra looks to have content for the time I am away. If you want to see what I am up to in Mexico, check my instagram: @melissa.araujo; I will be posting from there!

Photography: Carmin Edwards

December 07, 2014

CIRCLE SCARF LOOKBOOK


In case you don't follow me on instagram (check me out here), then let me introduce you to our 100% Organic Cotton Circle Scarf. It is simple, minimal, and functional. I actually wear it year round, because it keeps me warm during the fall and winter, then when the weather transitions to Spring and Summer I wear it on cold evenings. If you are looking for something easy but comfortable to gift for the holidays, the circle scarf ($35) is perfect. If you are interested message me here and leave your email, we ship internationally. Support independent designers this holiday season!

Photography: Carmin Edwards.

November 30, 2014

THE THICK OF IT

WEARING: Zara Turtleneck, American Apparel Crew neck Sweater & Tri Blend Leggings, 8 Other Reasons Rings & Alexander Wang Kori Boots.

The obsession for monochromatic looks continues, silver details and this season's over-sized knits are taking to the streets. The weather has cooled down over here and I will have to admit that winter has never felt so good; because I am finally learning to dress for the weather. As far as I am concerned oversized knits are a must for everyone; who would say no to a slouchy sweater on a cold and windy day? Not me, and while you' re at it, throw another sweater on top of it to make it even more cozy. I wore this to meet up for brunch with one of my besties, Kiks who is leaving to go on a life adventure, travelling for the next 8 months with no real destination. Truly happy for her and anyone who takes risks and follows their dreams, whatever the dream may be. 

Photographer: Carmin Edwards

November 23, 2014

NEWS FLASH

WEARING: Max Mara JacketZara Sweater, Splendid Wide Leg Pants, Adidas Superstars, 8 Other Reasons Rings and Malibu Cali Alfie Bag.

It has been a long eleven months here in the MA studio, but I can finally say all the hard work was worth it. The project and collection that I have been working on for the London collaboration is done. All the patterns, the samples and photos are finished. Now we can finally move on to the next steps that will enable us sell the collection. Whenever I doubted myself, I read this quote from Muhammad Ali: "It's the repetition of  affirmations that leads to belief. And once that belief becomes a deep conviction things begin to happen". I hope these words encourage you as well.

It was only proper after all of this to celebrate. Yes, I think it is good to celebrate small victories and accomplishments. My boyfriend and I went out to an early dinner, the weather helped by giving us some sunshine. I was sporting a very comfy outfit and rocking my newest bag from my friends at Malibu Cali. Here I wore the bag as a clutch because you can detach the shoulder strap (don't you love built-in versatility?). Thank you Sheri I love it.

Photographer: Carmin Edwards

November 16, 2014

MONOCHROMATIC

 WEARING: Zara Knit, Front Row Pants, Polysemy Jewellery and Alexander Wang Heels.

There is no end to my love for monochromatic looks, in particular when it comes to head to toe white. Let's face it, anyone can do (and has done) all black. Don't get me wrong, you will most often find me in an all-black outfit, but sometimes is good to be challenged and try lighter tones. I have been asked many times why I dress in muted and monotone outfits. I have come to two conclusions: Number one it provides me with a certain privacy, and does not demand attention when you walk into a room. The second is that the use of monochromatic colour allows for a strong sense of visual cohesion. The relative absence of hue contrast can be offset by variations in layers, textures and accessories, while maintaining a minimal form. In this particular outfit I used Polysemy Jewellery pieces to add some depth to its simplicity.

Photographer: Carmin Edwards.

November 09, 2014

INDIVIDUALITY

WEARING: H&M Conscious Coat, 7 For All Mankind Jeans, THP Shop Cara Bra & Chiffon Top, Tibi Loafers, Galisfly Rings & Bracelet and Celine Trio Bag.

As I have been browsing through Instagram and blogs over the past month, all I have seen was the buzz for the Alexander Wang x H&M collab to drop. Since the launch last week it has been amazing to see media, bloggers and customers alike, talking almost exclusively about what they got. Don't get me wrong I love Alexander Wang, he is one of my favourite designers but I wasn't interested in this collaboration. It was a conscious decision, I would rather save my money and buy something from his label. This way it is my individuality and aesthetic that will be celebrated when I purchase the next item, not what the media told me to get. Meanwhile I will be supporting my fellow independent designers and entrepreneurs. Thank you Val from Galisfly for sending me these beautiful jewellery pieces, this is my second set from her line and I love it!

Also, I have a giveaway going on through my Instagram @melissa.araujo. Joyce from My Dubio and I have partnered to give someone the chance to win one of my designs: the Linear Crop Top. Simply follow us on Instagram, repost one of our photos with the hashtag #minimalgiveway for a chance to win!

November 02, 2014

NAVY

WEARING: Carin Wester Coat, Harmony Paris Top & Skirt, Vans Slip On, Vanessa Mooney Bangle & Rachael Ruddick Bag.

How was everyone's Halloween weekend? Did you dress up? If so let me know what you dressed up as. I haven't really joined the Halloween fun for a while but this past Friday I had a blast with some close friends at a house party. My boyfriend and I dressed up as Margot and Richie Tenenbaum from the Wes Anderson film The Royal Tenenbaums, Wes is one of my favorite directors and story tellers. If you want to see a picture of our costume check here.

I wore this outfit over the weekend, for a few meetings. I have noticed that I am gravitating a lot more toward the color navy. I used to wear it but that was ages ago. I did not realize this top and skirt from Harmony Paris were navy when I was browsing their site; but voila they are and it has sparked my interest to add some more to my wardrobe. Navy looks great with black, white, camel and grey so why not?

Photos by Carmin Edwards.