April 20, 2015

TO FLARE OR NOT TO FLARE?

WEARING: YearOne Collective Proust Leather Jacket, Melissa Araujo Tank Top, JBrand Jeans Tailored High Flare, Nasty Gal Heels, Celine Trio Bag, Club Monaco Sunnies and THP Jewellery.

The thing is, flares are not as easy to wear as skinny or boyfriend jeans because they always require heels to fit properly; no wonder they are viewed as the ultimate leg lengthener. I am a devotee to the skinny fit and I don't wear heels that often, so I realized that the flare look will only be for special occasions. Keep in mind proportion is everything when you are wearing flares. You don't want to look frumpy, so you need to find that tricky balance between fashion-forward and casual. You want to make sure your style is still coming across strong and that you are not just another girl, following another trend. I kept it simple: Our Hellen Tank Top gives a casual touch (and I swear this is gonna be my go to tank for the Summer); Instead of suede, I went with this comfortable shearling leather jacket from YearOne and my choice of  JBRAND Jeans. I am definitely gonna wear my flares again, what about you - Ready to flare?

Photography by Mackenzie Walker


April 13, 2015

IN BETWEEN SEASONS

WEARING: H&M Coat, Cameo The Label Skirt, American Apparel Turtleneck & Socks, Tibi Mules, THP Shop Cuffs and Galisfly Rings.

I can definitely feel the weather changing: Longer days and a bit more sunshine. The cold days are not yet all gone, and I battle everyday with what I should wear. I always have to think strategically, because where I live the weather can change in the blink of an eye. To be safe I usually stretch my winter wardrobe during Spring and make sure to layer, this way I can make adjustments when needed.

A lot of girls change their wardrobe and accessories with the change of seasons; I am a bit different in that regard. I really cherish most of the pieces I have bought or have been gifted. I try to acquire things I can see myself wearing for years not just for a season; it is way more interesting to wear something "old" and style it in a new way. For example I have had this turtleneck for over 4 years now, before camel and turtlenecks were "in", my accessories here are also about a year old and I can honestly say that I love them. What about you guys: yay or nay for older pieces?

PS. The lovely Olivia from The Daily Women approached me for an interview read it here if you are interested to get to know me better.

Photography by Carmin Edwards.

April 06, 2015

THE BOYFRIEND

WEARING: Melissa Araujo Tank Top, Front Row Duster Coat, JBrand Jeans, Nike Sneakers, Fendi Spy Bag & Amarilo Jewellery.

The boyfriend jeans are not a new trend, but I have to admit I had not yet tried it. When JBRAND Jeans sent me this slim-boy fit pair for under $200 (see HERE), I was thrilled because I liked the clean lines and the details of the ripped knees. I went up a size to give the boyfriend look a chance without going overboard, I rolled up the cuffs so it didn't look frumpy or shapeless. The top I chose to go with it was my own design from the BASICS collection, the Hellen Tank Top. I already know that this tank-top is going to be a staple piece in my wardrobe. To elevate an otherwise pretty casual outfit I added the Amarilo Jewellery ring and cuff; minimal and geometric. Just how I like it. 

Photography by Mackenzie Walker.

March 30, 2015

TRANSEASONAL

WEARING: LUV AJ  Leather Jacket, Splendid Turtleneck, Club Monaco Skirt,  Fendi Spy Bag, Adidas Sneakers & Galisfly Jewellery.

Transeasonal outfits are more relevant nowadays, the reason I say this is because the weather now seems to be more unpredictable than ever. So many countries are experiencing out-of-season temperatures, you just have to be prepared for anything. Within the same day it can change from sunny to hiding under an umbrella. I took advantage of a day that the sun broke out after a week of showers to go to meet up with Mackenzie for a shoot and these are the results. Can't tell you how pleased I am to be sharing some new ideas, and collaborating with him.

What do you guys think of this killer LUV AJ Ponyhair Bomber jacket? I decided to pair it with a turtleneck in case the temperature cooled down, mini skirt because why not, sneakers to make the look casual and my Fendi Spy Bag. I have had this bag for a few years now and I realized that I have hardly used it, the reason was based on the belief that it was too "mature" for me at the time. When I took it out of storage this weekend, it seems to be the only bag I want to wear. Expect to see this babe around much more! Please don't forget to check out my designs here, in case you missed it last week I launched my newest campaign for the BASICS line, have a look!

Photos by Mackenzie

March 23, 2015

BASICS LAUNCH

WEARING: Melissa Araujo BASICS Tops, JBrand Jeans, American Apparel Leather Skirt, Alexander Wang Kori Boots and Polysemy Jewellery.

This week we are starting things with a Bang! Blog and the City has invited me to be a guest blogger for them for the upcoming weeks. Notice my layout is a little different now, I am so stoked to be part of BATC alongside these talented people. I am so EXCITED to share what I have been working on as a fashion designer and creative director. Our new campaign is ready!! Head here to see all of the photos from the BASICS collection. The concept behind the designs was: 7 tops for everyday life, that you can wear both day and night; keeping in mind comfort and sustainability.

I was inspired by the words of Ad Reinhardt, an artist of the Abstract Expressionist generation: "The more stuff in it, the busier the work of art, the worse it is. More is less. Less is more. The eye is a menace to clear sight."  These words helped me decide on how to shoot the campaign, and present the collection; I hope you love it as much as I do. The website and shop are now updated! Feel free to share these images on your social media and with friends. I would love to hear your feedback, let me know what you think and have a great week xx.

Photography by Carmin Edwards & Art Direction by Melissa Araujo.

March 16, 2015

CAMEL

WEARING: H&M Coat, Splendid Cashmere Sweater, J-Brand Jeans, Alexander Wang Kori Boots, Celine Trip Bag, THP Shop Rings.

The key to wearing a monochromatic outfit is to keep the look minimal and uncluttered. You don't need many accessories; a good leather bag, killer shoes and a well fitted coat is all that is required. If you don't want to do the same colour head to toe, no problem you can keep half of the look in the same solid colour. In my case, I went with camel for the coat and sweater - a great option to the usual black and white. Here I layered textures (wool from the coat and cashmere from the sweater) then added the black bottoms with my JBrand jeans, Celine bag and Wang shoes.

I have had a hard week, learning some though lessons, and am rolling with the punches. I keep on intending to be patient and to visualize the bigger picture, it's a struggle. I want to give a shout out to my amazing friends for their support some days it is just good to have that extra positivity around you. On real exciting news next Monday I will be sharing the pictures from the new BASICS line here - Stay Tuned!!

Photography by Carmin Edwards.

March 09, 2015

FRESH

WEARING: Topshop Coat, Zara Knit, H&M Pants, Adidas Gazelle, Le Trop Bag Rachael Ruddick, THP Rings and Wylden Rings.

I have slowly added white and off-white to my wardrobe, from crop tops to denim; but I had not yet committed to a coat. I was afraid of all the possibilities, of what could happen to a white coat on my outings. I have finally done it and it is FRESH, I've worn it once already here. I will probably have to make a few extra trips to the dry cleaner than usual but why not? This was an aesthetic decision not a practical one, sometimes it's ok to choose beauty over practicality, or even better - find a balance between the two.

I am really excited to say that by next week or so I will be launching the new BASICS line on my website: Melissa Araujo! Think comfort and luxury (all made from bamboo jersey) for your everyday life. I really can't wait to share the photos with you all! I am proud of the work Carmin Edwards and I did together yet again. I always have these weird ideas and she is always up for the challenge, we definitely empower, support and test each others' abilities.

Photography by Carmin Edwards.