April 27, 2015

BASICS LOOKBOOK

WEARING: Melissa Araujo BASICS, JBrand Jeans, Polysemy Bracelets & Alexander Wang Kori Boots.

As most of you know earlier this month we launched our new collection: BASICS. It features seven tops for everyday life; the material is bamboo jersey for the outmost comfort and the pieces are all handmade in Canada. We choose to be conscious of where our product is made, not just where it is designed. We want people to understand where their clothes are produced and why it matters.

Have you heard of an organization called Fashion Revolution? Fashion revolution is a global coalition of designers, business leaders and writers calling for a reform in the fashion production and supply chain. They are asking consumers, designers and brands to ask a simple question "Who Made My Clothes? Check out their site to find out more and have look at our sustainable designs here.

Photos by Carmin Edwards

15 comments:

  1. Amazing pieces and amazing ethos behind your brand! x

    Josie’s Journal

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  2. These pieces are gorgeous! 😻 Love the idea of being aware of where tour clothes comes from. Glad you're a part of it!

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  3. Wonderful concept! Informing consumers where their clothes are made is one of the things I wish every company would do. Really loving the basic designs too, comfort and style! ^_^

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  4. such a great vision you have there. i love that you are designing pieces that are sustainable as well. We don't need another h&m and zara. Continue doing this Mel! youre an advocate!

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  5. Loving your work so much girl! Can't wait to see your brand grow!

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  6. Melissa , I just loved your collection. This pieces are so beautiful. The process are very interesting. I didn't know the Fashion Revolution. I loved it!

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  7. Those basics look amazing! All black <3
    x Fiona THEDASHINGRIDER.com

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  8. I love that scoop neck top the most! but I would totally wear all of these :)
    www.samanthamariko.com

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  9. wow Melissa, Congratulations! All those pieces look amazing!

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  10. Very pretty collection!
    kisses
    lorena

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  11. That is a perfect question to ask. I've noted this topic swirling about, especially with BIGGER brands. It's an important question to ask and for us consumers to understand where and why pieces are the way they are. I love how much thought you've placed in your clothing. Not just with their designs but where you source them and with what they're made. I wish every designer took that conscious route. Keep up the amazing work M!

    Sxx
    www.daringcoco.com

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  12. I love these all black outfit girl !!! <3 You have an amazing style
    Sophie

    http://www.us-avenue.com

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