March 23, 2015

BASICS LAUNCH

WEARING: Melissa Araujo BASICS Tops, JBrand Jeans, American Apparel Leather Skirt, Alexander Wang Kori Boots and Polysemy Jewellery.

This week we are starting things with a Bang! Blog and the City has invited me to be a guest blogger for them for the upcoming weeks. Notice my layout is a little different now, I am so stoked to be part of BATC alongside these talented people. I am so EXCITED to share what I have been working on as a fashion designer and creative director. Our new campaign is ready!! Head here to see all of the photos from the BASICS collection. The concept behind the designs was: 7 tops for everyday life, that you can wear both day and night; keeping in mind comfort and sustainability.

I was inspired by the words of Ad Reinhardt, an artist of the Abstract Expressionist generation: "The more stuff in it, the busier the work of art, the worse it is. More is less. Less is more. The eye is a menace to clear sight."  These words helped me decide on how to shoot the campaign, and present the collection; I hope you love it as much as I do. The website and shop are now updated! Feel free to share these images on your social media and with friends. I would love to hear your feedback, let me know what you think and have a great week xx.

Photography by Carmin Edwards & Art Direction by Melissa Araujo.

17 comments:

  1. Well done again Melissa!

    x Sophia

    Personal blog | Tao of Sophia
    Founder | Blog and The City

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  2. Basic black, good quality t-shirts are something that every woman needs in their wardrobes. Nice collection. Congratulation!

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  3. I'm a huge fan of everything black. These pieces are gorgeous - chic and understated! My favorite one is the low back cut.
    Congrats!

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  4. love the new layout. and you girls are my fave bloggers.. i love the shoot. the body language and lines synergistically created an atmosphere of minimalism and strength. Just like the ethos of your clothes..

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  5. congratulations bae! you made it. this is such a beautiful post to start your collaboration with BATC. I feel good things are coming your way! <3

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  6. Oh dear!! perfect pics! Amazing post.
    Kisses from Spain.
    Xoxo, P.

    My Showroom



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  7. Congrats Melissa! You look amazing in these photos and I love the new line...the basics are so perfect, I think my favourite is the Iris top x

    Josie’s Journal

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  8. Loved . I love black!
    Perfect pics!!

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  9. wow, I'm speechless! congrats my dear :D xoxo

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  10. these pictures are amazing, so minimal! your basic are fantastic

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  11. Great photos and clothes, congratulations! In the meanwhile, what do you think of following each other, maybe inspire each other? Please let me know! Have a great weekend :)

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  12. I love to keep it basic too!

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  13. I love it ! This shoot is so greatt ! x

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  14. I love it ! This shoot is so greatt ! x

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  15. Congrats on joining forces with BATC! And a massive congrats on the new basics line. Checking out now!

    Sxx
    www.daringcoco.com

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