BASICS LAUNCH

WEARING: Melissa Araujo BASICS Tops, JBrand Jeans, American Apparel Leather Skirt, Alexander Wang Kori Boots and Polysemy Jewellery.

This week we are starting things with a Bang! Blog and the City has invited me to be a guest blogger for them for the upcoming weeks. Notice my layout is a little different now, I am so stoked to be part of BATC alongside these talented people. I am so EXCITED to share what I have been working on as a fashion designer and creative director. Our new campaign is ready!! Head here to see all of the photos from the BASICS collection. The concept behind the designs was: 7 tops for everyday life, that you can wear both day and night; keeping in mind comfort and sustainability.

I was inspired by the words of Ad Reinhardt, an artist of the Abstract Expressionist generation: "The more stuff in it, the busier the work of art, the worse it is. More is less. Less is more. The eye is a menace to clear sight."  These words helped me decide on how to shoot the campaign, and present the collection; I hope you love it as much as I do. The website and shop are now updated! Feel free to share these images on your social media and with friends. I would love to hear your feedback, let me know what you think and have a great week xx.

Photography by Carmin Edwards & Art Direction by Melissa Araujo.